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Check out our friend Peter's Blog
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ImageWorks Blog
April 9, 2009
Content is King
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Why writing for the Web is different.
Many marketing folks are finally starting to sit up and take notice of the fact that traditional copywriting techniques do not work on the web. The reasons are varied but include the nature of the web. When leafing through a magazine for example, you will likely give some focus to a full page ad, or if there's a billboard between your home and your place of work you might not notice it today, but you probably will tomorrow or the next day. it's a different ball game when it comes to the online world. |
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February 24, 2009
The Importance of the Blog.
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To Blog or Not to Blog? That seems to be the question lately.
More and more I am asked about Blogging. "Should I do it?", "What's the benefit?", "What does it all mean?", etc., etc., etc.,. The reality is this. If you have some words of wisdom, why not share them? You never know who may be listening. |
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February 16, 2009
Halt the "revolving door" on your Web site.
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Have you taken a look at your Web site statistics lately?
As Web users get increasingly surfing-savvy, they are spending less and less time perusing sites they come across. Their initial visit may last as little as 10 seconds. If your site doesn't immediately rivet a visitor's interest, he or she is gone -- possibly never to return. |
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November 10, 2008
Free tool #2 to help generate business
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Track your visitors. Tweak your site for sales.
Any web statistics program can tell you how many "hits" or "visitors" you are getting to your Web site. And maybe your Web statistics program is telling you that you are getting lots of traffic. But why, then, aren't sales going up... |
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October 15, 2008
Free tool #1 to help generate business
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Super search engine tool available to all.
This is part one of an ongoing series in which I'll provide easy tools and tips to help you generate more traffic and business for your Web site.
One of the keys to generating more business from your Web site is to increase the amount of traffic you get from relevant keyword searches. |
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September 25, 2008
Practice What you Preach!
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Yes, we do it, too.
So I've been telling my clients that they really need to take a look at their own branding and marketing issues, especially if it's been awhile. Business models change, marketing ideas change, and perhaps things are getting a bit stale. It's time for me ask the person in the mirror the same tough questions. |
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September 15, 2008
What's a Meatball Sundae?
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Marketing in a digital world.
A meatball sundae is the unfortunate result of mixing two good ideas. Read on to find out why author Seth Godin is a favorite of mine. Mostly, he gets it. And then he helps others to get it as well. |
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April 17, 2008
Have Your People e-mail My People
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Rules of e-mail engagement
Your site is posted, your marketing machine is revved up, and you've been a good business owner and collected email addresses (with permission) of all your clients and interested parties. (You have been collecting email addresses, haven't you?). It's time for you to send out your e-newsletter, and you're all excited because it features some great information about YOU...but, will it be read? |
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February 7, 2008
Link up America!
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Looking to increase traffic to your website?
One of the frequent questions we get around here centers around ways and means to increase traffic to a website. Not just the number of visitors, but the number of "Qualified" visitors who may actually be interested in what you have to say. |
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October 23, 2007
The New Rules
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My how things have changed in the world of marketing.
For years I've been preaching about how marketing and public relations have changed since I was a child, marketed to relentlessly by toy and cereal (yes, I still love a bowl of Captain Crunch much to my wife's disamy) companies. It turns out, go figure, that I actually new what I was talking about. |
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August 24, 2007
Content is King!
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Graphics are pretty, but content is what keeps 'em coming back
Despite the efforts you may put into the actual layout of your website, it's the CONTENT that keeps people interested in your website. Do you disagree? Then I would ask you to think about your own surfing experiences. When is the last time you DIDN'T buy something because of the color of a button, or the background of the screen...! I suggest NEVER! If this is the case, read on...! |
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August 20, 2007
May I Freshen your Site?
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When is the last time you updated your site?
Regardless of your website's purpose, (information, support, samples of your work, e-commerce, etc., ) it is important to make sure that your site is fresh, and has accurate and meaningful and TIMELY information posted. |
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August 9, 2007
Integrated Marketing
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Are you missing the boat?
You have a web site, you mail postcards, you hand out brochures, you use a phonebook ad, but are all of your marketing efforts in sync? Are you maximizing the return on investement by integrating your marketing? |
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June 27, 2007
Off the Shelf or Custom?
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Which Solution is best for your company?
Individual users and some small companies can sometimes "make do" with simple websites, templates, and "off the shelf" solutions. Almost all of the packages out there let you drop in a logo, upload graphics, and create pages, allowing you to manage your text. But exactly how far will these programs allow you to really differentiate yourself from your competitors and reflect your unique business proposition? |
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June 20, 2007
What's the Story on PageRank?
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By Donald Nelson
A lot of website owners are upset or puzzled when their
website's Google PageRank goes down or does not rise. Is it
worth losing any sleep over changes in that green line and
number that appear in a Google tool bar at the top of your
browser? I think that excessive worry or thought about
PageRank is not constructive, and it is better to put it all in
perspective by taking a rational look at what PageRank is and
what it is not. |
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June 15, 2007
Successful Link Building
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making the most of relationships
Link building is a process wherein there is a creation of inbound links to your own site. This is possible through reciprocal links, when your site is listed or posted in e-zines, through newsletters, search engines, directories and, other methods. When a website owner builds a link, he increases the importance of his site, thus, increasing his rank in search engines. |
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June 7, 2007
Get More Traffic to your Website
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How to stay ahead of the game
Everyone is trying to increase traffic to their website. Here are the top 10 ways to increase exposure to your site without spending a fortune... |
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June 1, 2007
MySpace Marketing for Hungry Entrepreneurs
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How myspace is changing the nature of the game
These days, Myspace is everywhere. With over 105 million registered users, it's easy to see why event the corporate giants are sitting up and taking notice. |
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May 29, 2007
Consultant or Sales Person?
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How do you know who you are are hiring?
At the Grand Opening of our new office, and after 10 years in business, one of our clients remarked that 10 years of service was an unsually long period of time for a web designer to be in business, and then asked me what I attributed our success to. Here is what I told him: |
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May 22, 2007
Shut Up and Sell!
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A guide to what gets in the way
A client of mine recently called to tell me that they thought that the color of green on the Buy Now button in their web site was not the right shade, and wondered if they were losing sales because of it. "You've got to be kidding" I thought, and so I had a more in depth conversation and here's what I found. |
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May 21, 2007
Content Management Tips
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A basic CMS primer
When companies want to change their own information WITHOUT having to discuss or wait for their web developer, A Content Managemnet System may be just what the doctor ordered. A Content Management System (CMS) can come in all shapes and sizes - and depending on your company and your content management needs, it might be tricky to find exactly the product that you're looking for. Large web development firms may try to oversell you and convince you that complex database driven systems may be what you need. Likewise, under powered CMS's can leave you with too simple a solution, and one that you quickly outgrow. |
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May 18, 2007
Got BLOG?
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To BLOG or not to BLOG? THAT is the question!
Web Logs or BLOGS as they have come to be known have become an integral part of the web. A BLOG has to do with a persons thoughts, information, personal diary, or website, and is usually tied together loosely by a theme. |
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May 16, 2007
SEO Lessons Learned From Stumbleupon
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American Idol And "The 22 Immutable Laws Of Marketing"
One of my SEO friends recommended that I try a social website called stumbleupon to improve my generic rankings in search engines. Of course I was skeptical at first, but I tried it anyway. |
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May 14, 2007
3 Reasons to Use Social Networks for Internet Marketing
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By David Bain
People who are involved in e-commerce understand how marketing can be very expensive. |
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April 23, 2007
ImageWorks Blog
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Welcome to the blog
Welcome to Funding the Arts a website that is dedicated to Creativity! |
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April 23, 2007
Web Traffic Woes
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Creative Solutions for Search Engine Optimization
What does it REALLY take to get your site noticed on Google? |
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