EVERYTHING IS "RED" AS IMAGEWORKS FINISHES WORK FOR ISRAELI FOOD PROCESSING COMPANY

- ImageWorks Unveils LycoRed's Food Resource Web Portal -
For immediate release:11/3/05
For more information:
Ron Dresner 860.676.7777
ron@yourprdepartment.com

(Vernon, CT) – ImageWorks, LLC., one of Connecticut's leading Web site design companies, recently completed work this week and unveiled a new innovative Web site for LycoRed Natural Products Industries Ltd., the Israel-based tomato processing company that manufactures and distributes Lyc-O-Mato.

"From the start, we knew the online experience for the average LycoRed Web visitor needed to be informative and newsworthy for consumers and food industry professionals alike. As the premier antioxidant product, Lyc-O-Mato is on its way to becoming one of the world's top dietary supplement and food fortification sources for natural tomato lycopene. Our goal was to create a genuine nutritional resource. From the manufacturers and marketers section to the reference library section, the Web site is an excellent resource for information about Lyc-O-Mato and its benefits," explained ImageWorks President Jeffrey Cohen.

LycoRed Natural Products Industries Ltd., is a research and development company dedicated to the scientific and commercial development, production and marketing of natural products based on the phytonutrients from the tomato. The company is a subsidiary of Makhteshim Agan Industries, Ltd., one of Israel's largest industrial groups and a public company with sales in excess of 1.2 billion. LycoRed supervises production of Lyc-O-Mato tomato extract from the field to the finished product. Lyc-O-Mato is a registered trademark of LycoRed Natural Products Ltd., Israel. Additional information is available at www.lycored.com.

ImageWorks is a Connecticut-based Web design and Internet firm that helps companies align their Web strategies to their core business plans. ImageWorks offers Web site design, Web hosting and e-business solutions such as online marketing and Internet applications. For more information about ImageWorks and its suite of services, visit www.imagesites.com or call (860) 870-7555.